Lisa Heller, a 21 year old senior at Colgate University, is pursuing a career as an alternative pop singer-songwriter. Her career kicked off in 2016 when her debut single, HOPE, reached over 1.6 million views on YouTube and trended to #1 in five countries. HOPE inspired children all over the world with rare and terminal illnesses, leading to the creation of the #hopewall. Her original songs share a positive, relatable message of personal strength through adversity. Check out lisaheller.com for more information about current and upcoming releases of original songs and videos from Lisa.
In order to be successful in the music business, Lisa is working on a strong business strategy, good contacts and support. She knows that this industry requires great attention to the business aspect, it isn't all entertainment. SCORE was a great fit for her! Lisa's opportunities for growth lie in licensing her songs in all types of media (placements in TV, film and radio) and from contacts in social media, entertainment lawyers, music management, record labels, booking agents, etc.
It's all about networking! Charlie Peake, her local mentor, has been instrumental in making introductions. Lisa and Charlie went through the national list of SCORE mentors, making calls to lawyers, event planners and others affiliated with the music industry. Through SCORE's national network, Lisa extended her reach significantly. She met with a local lawyer who was able to review her LLC, developed contacts in New London, CT, New York City, Los Angeles and San Diego. One contact even led to a trip to Twitter headquarters for a speaking engagement and to make a music video! All through SCORE connections!