Curing Invisibility: 3 Advertising Habits of Top Selling Brands 10/26/22 October 26, 2022, 11:00am EDT October 26, 2022, 12:00pm EDT

Ever wonder why some brands become popular, while others remain obscure? Why some businesses spend modestly on advertising, yet achieve impressive growth? 

Advertising’s close-held secrets are seldom discussed beyond the hallways of ad agencies. In this webinar, you’ll get a rare peek behind the curtain. Learn the communication secrets that propel national and local brands to success – and how you can put them to work for your small business or startup.

The key takeaways…

  • Learn how to take attention away from competitors
  • Make your marketing budget work harder than ever
  • Get off the hamster wheel of click-thru rates

PresenterAlec Lawson, Creative Director

Alec Lawson helps small and medium size businesses create advertising that drives awareness, profitability and growth. In his 20+ year career, he’s created campaigns for national brands such as Pizza Hut, Microsoft and Pepsi, and local brands including PlanB Restaurants, Union Savings Bank and Avery’s Soda. 

Alec’s passion is making the most powerful ideas and strategy available to local and regional companies that need to compete with larger brands.

Social media links: 

Portfolio: behance.net/booradley4ea79

 

 

About the Presenter(s)

 Alec  Lawson

Alec Lawson helps small and medium size businesses create advertising that drives awareness, profitability and growth. In his 20+ year career, he’s created campaigns for national brands such as Pizza Hut, Microsoft and Pepsi, and local brands including PlanB Restaurants, Union Savings Bank and Avery’s Soda.

Key Topics

  • Advertising
  • Branding
  • Digital Marketing
Curing Invisibility: 3 Advertising Habits of Top Selling Brands 10/26/22